In a time where people are crunched for money and are really thirsty - Coca-Cola has done something that I think will catch on a few months/years from now and that is reduce both the price and size of their single serve packaging.

In coming months Coca-Cola is adding more and more test market states such as Georgia where they’re going to go into c-store’s/gas stations and take out all the 20oz bottles (that retail at $1.39+) and replace them with two options:

• 16oz PET Bottles (that retail at 99cents)
• 24oz PET Bottles (that retail at $1.49)

Giving you the choice of having a smaller packaging and cheaper price, or 10 cents more for 4oz more. America is home of the 99-cent-surprise where anything that is 99-cent will sell 100 times more than something that is $1.09/$1.15/etc.

So, go GRAB (A SMALLER) COKE AND SMILE!